The new year allows us to plan better and smarter for the future by taking a break from the hustle. Despite the fact that life is uncertain in almost every respect, having a plan can help you stay on track and succeed. Setting goals for your event and laying out the steps to achieve them can help you:
- Develop a vision of success for your team
- Find out what factors will fall into place and what factors may go awry
- Understand what numbers you need to hit to be profitable or break-even
- Communicate your event needs within your organization easily
Whether you’re starting from scratch or need a refresher, we have curated a checklist of 10 promising New Year’s Resolutions to help you reinvent your approach to event planning!
10 New Year Resolutions For Event Planners
1. Make Event Registration Smoother
The event industry has worked to make the registration process more user-friendly over the years. Many new techniques have been employed by event professionals in this regard. Fortunately, the majority of them have yielded results. Digitalisation has enabled online registration and secure online payments for events. Badges are generated as a result of these activities. In consequence, registration counters are not about long staff queues, frustrated attendees, or frustrated staff.
With the advent of newer technologies like “Facial recognition”, we can expect smoother registrations in 2022. Organizers should adopt positive changes in their planning to streamline the registration process.
2. Learn New Skills
Virtual events were quite the buzzword in 2020, becoming a viable alternative to in-person conferences. Many venues quickly explored options for hosting virtual and hybrid events to make their spaces more accessible during the pandemic. As time goes on, the viability of virtual and hybrid events has only increased.
Similar to the past two years, hybrid events continue to represent a new challenge for the industry. For a group that spends so much of its existence focused on bringing people together and cultivating in-person connections, the concept of moving that engagement online continues to feel like an ongoing challenge. Virtual and hybrid events ask planners to acquire new skills in relation to the digital landscape and 2022 is the year to refine those skills and find new ways to work with vendors who support their events while keeping their audiences engaged.
3. Embrace New Technology
The majority of event profs are now familiar with the latest event technologies, but there are still some who avoid these practices. Face-to-face meetings need event technology to become powerful.
For the event profs who aren’t updated with the latest industry practices, 2022 is about introspection and positive change. When event technology is used correctly, event planning is both time and cost-effective. Additionally, event engagement and planning are made easier and more effective.
4. More Sellable Events
Event profs need to look forward to 2022 as a year of making their events more sellable. With the rise of face-to-face meetings, getting sponsors for these events has become easier than ever. It becomes increasingly difficult to attract sponsors if there is a lack of strategic planning. A lot can be done by event organizers to make their event more marketable to potential sponsors. The best way to achieve this is to use channels like event apps as a community-building platform that can lure event sponsors. In addition, event organizers can offer digital kiosks, charging stations, and networking areas to make the event atmosphere appealing to sponsors.
5. Expand Network
Professionals who are good at networking are often the most successful these days. Most of them strive to expand beyond their organic network and are interested in utilizing the enormous digital potential of event listing platforms.
In 2022, Event profs can look forward to global event community platforms which can help them in scaling up their network on a large scale. The event organizer can also easily create a like-minded community of professionals from relevant industries as this facilitates niche industry networking.
6. Leverage Hybridization
In line with technology, hybrid events are the future. As we move from physical-only to digital-only activation, simultaneous activations will become the norm.
2021 found many event organizers asking, “how do I translate this event into cyberspace?” Events in 2022 will be designed with one foot in the digital world and one foot in the physical world. Getting things done will require combining all the wisdom of established event organizers with the world’s digital strategists.
7. More Informed Decision-making
Decision-making has become more rational as a result of event analytics. With further improvisation in artificial intelligence and with more refined data coming in, event analytics is expected to change for the better. Event organizers need to resolve to make better decisions that are backed by reliable data in the coming year.
8. Take Gamification to the Next Level
The concept of gamification pertains to the application of game mechanics and game designs at events. By implementing a gaming element into an exhibition stand or live event, you can increase footfall, boost engagement and improve the visitor experience.
When planning for an event, research how gamification can be built into your stand design as it is a simple, yet very effective factor in attracting audiences and making your company one to remember at your next event. Whether you’ve tried gamification before or not, consider the possibilities of gamifying your event experience in 2022.
9. Read More About the Event Planning Industry
You can stay on top of relevant information and data if you have a thorough understanding of the latest event industry trends. You never know if your event management website has been updated recently, which could lead to more traffic for you.
Add blogs to your bookmarks list, and subscribe to newsletters and publications to stay in constant touch with event-related news. It helps organisers manage events more effectively, thus making events more enjoyable for attendees.
10. Eliminate Redundant Spreadsheets
We’ve all been there: what begins as one “master sheet” suddenly becomes an accumulation of files that are so different that you don’t even know which one is current. Look for solutions this year that will improve your team’s efficiency.
Over the last few years, technology has evolved to become a support system for face-to-face and virtual meetings. It helps the organisers in managing the event in a better way, thereby creating an awesome event experience for event attendees. With new changes and challenges, the event industry is ready to chase new resolutions in the coming year.
With 10Times, make all your resolutions as an event management professional come true and embark on the path of creating an improved, more developed roadmap to event planning.