The event marketing landscape is continually evolving, with new technologies, strategies, and consumer preferences shaping the way events are planned, marketed, and experienced. As we look ahead to 2025, several trends are emerging that will redefine how events are executed, promoted, and experienced. For event organizers, staying ahead of these trends is crucial to delivering successful, engaging, and impactful events.
In this episode of Eva Talk, hosted by 10times, Georgina Kay, Marketing Manager at International Confex, shares her valuable insights on the key event marketing trends that will dominate the industry in 2025.
About Georgina Kay
Georgina is recognized as one of the Top 100 Marketing Influencers from Technology for Marketing. Her work has been recognized with a shortlist nomination for EVCOM’s first-ever Realise Award in 2021. She shares her insights on award events, the graduate perspective on the events industry, and event marketing techniques, offering the latest industry news and knowledge in exhibitions and marketing.
For more in the Events Industry Experts series, check out our interview with Ankita Sahu, Amalina Md Khair, Annabelle Flechsig, Pradyut Hande, Gunjan Loyal, Benjamin Yee, Annette Gregg, Jonathan Pritchard, Matthijs Otto, Anne Thougaard Dalgaard, Mike Van Der Vijver, Danielle S. Russell, Shawn Cheng, Olivia Preston-Lee, Nausheen Ahmad, Patric Weiler, Shameka Jennings, Janice Cardinale, Courtney Stanley, Helen Moon, Danica Tormohlen, Ashley Brown, Jason Allan Scott, Brandt Krueger, Corbin Ball, Will Curran, and Stephan Murtagh today!
Are you interested in sharing your insights or viewpoints with the events industry? Join the Eva Talk.
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