Throughout the years, event marketing and technology have taken centre stage, and this has never been more apparent than in the hybrid and virtual event world. Events strategy, and ultimately, marketing and engagement strategy, has always relied heavily on technological advancements for decision-making and planning.
With the advancement of technology, audiences’ expectations are also rising for all three event formats – in-person, virtual, and hybrid. It is now expected of marketing and event professionals to capture that engagement and build their pipelines while managing teams and complex programs.
To improve the experience of attendees, event planners are developing new marketing strategies and releasing innovative technology tools.
10times asked Will Curran, the Founder of Endless Events, a comprehensive event management company, to share his expert viewpoints about event technology, marketing strategies, and the issues that event planners face with hybrid events.
Additionally, he shared the lessons learned from our recent event experiences that can be applied moving forward in order to build inclusive and, perhaps, lifelong communities.
Table Of Contents
About Will:
In addition to being the Founder of Endless Events and one of the most influential people in the meeting and events industry, Will Curran is named as one of the 40 under 40 event industry leaders, one of the 35 entrepreneurs under 35, and Inc Magazine’s Coolest College Start-up.
He started his first company in high school and has now worked in the production of large events such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber.
The mission of his team is to simplify the event planning process by identifying a perfect event solution. In addition, they strive to be the name in customer service in the events industry. With a background in event logistics, business development to technical production, Will Curran brings a diverse background to the table when it comes to growing events and companies.
What You’ll Learn
- [00:18] Will discusses his journey as a founder, entrepreneur, event planner, and leadership trainer
- [02:50] The use of the wide range of blog topics involving the entire events spectrum and how he manages his content
- [04:20] Issues that event planners face with hybrid events
- [06:18] Will shares some essential tools to run successful events
- [09:05] How to implement video marketing effectively
- [11:00] The biggest game-changing event tech in the next few years
- [12:20] One piece of advice for the event planners
Our sincere appreciation goes out to Will for sharing his unique viewpoints about event marketing and technology with us. Furthermore, we appreciate Endless Events, which produces a lot of content and shares a lot of great knowledge for the event community, as well as being a nationwide A/V company.
For more in the Events Industry Experts series, check out our interview with Brandt Krueger and Corbin Ball today!