Effective event strategy is essential for the success of any event, whether it is a business conference, product launch, fundraising event, or social gathering. An event strategy is a comprehensive plan that outlines the event’s goals, objectives, and tactics. A successful event strategy requires attention to various elements, including logistics, budget management, and stakeholder engagement.
An effective event strategy is paramount because it helps event planners ensure that an event meets its intended purpose and delivers the desired results. An event strategy should include a detailed execution plan. This includes identifying the key elements of the event, such as the venue, catering, entertainment, and marketing materials. The strategy should also outline a timeline for planning and executing each of these elements and a budget for the event.
In this event industry experts podcast series Eva Talk, we asked Anne Thougaard Dalgaard to share her viewpoints on developing an event strategy to determine the type and scope of an event for a particular business or corporate goal. She also shared some tips or strategies for event planners to effectively communicate the value of events as a marketing and networking tool to stakeholders within a company.
Anne Thougaard Dalgaard is a seasoned event professional with over 20 years of experience in the events industry. Anne has a diverse background in the events industry, having worked in both agency and corporate environments. Her expertise includes event strategy, logistics, budget management, and stakeholder engagement.
Anne is a recognized thought leader in the event industry, with a deep understanding of events’ role in business and corporate strategy. She is a regular speaker at industry events and conferences, sharing her knowledge and insights with other professionals in the field.
What You’ll Learn
[01:31] Anne discusses her journey in the events Industry
[03:20] Process of developing an event strategy to determine the type and scope of an event for a particular business or corporate goal
[07:33] Anne discusses how event organizers can align event strategy with the overall goals and objectives of a business or corporation
[14:40] Tips to effectively communicate the value of events as a marketing and networking tool to stakeholders within a company
For more in the Events Industry Experts series, check out our interview with Shawn Cheng, Olivia Preston-Lee, Patric Weiler, Shameka Jennings, Janice Cardinale, Courtney Stanley, Helen Moon, Danica Tormohlen, Ashley Brown, Jason Allan Scott, Brandt Krueger, Corbin Ball, Will Curran, and Stephan Murtagh today!
Are you interested in sharing your insights or viewpoints with the events industry? Join the Eva Talk