Customer engagement is a critical component of any successful event. It involves creating meaningful interactions and experiences between customers and brands that can result in positive relationships and lasting impressions. For companies, customer engagement is an effective way to build brand awareness, generate leads, and increase customer satisfaction and loyalty.
There are various strategies that companies can employ to engage customers at events. One of the most effective methods is creating interactive experiences to encourage customers to participate actively in the event. It can include product demos, interactive displays, and experiential marketing. By creating engaging and memorable experiences, companies can leave a lasting impression on customers and build brand loyalty.
Another effective customer engagement strategy is to provide customers with personalized experiences. Personalization involves tailoring an event to meet individual customers’ specific needs and preferences.
In this event industry experts podcast series – Eva Talk, we asked Vanessa Lovatt, Customer Engagement Specialist, to share her viewpoints on how customer engagement strategies have changed post-covid. She also discussed some major challenges that event planners face regarding audience engagement at virtual and hybrid events.
Vanessa is an established digital media professional with over a decade of experience building engaged digital communities and 18 years in events, webinars, and digital events.
Throughout her career, Vanessa has held three Managing Director positions, enabling customers to win bigger and better collaborating with them to ensure that businesses become and remain relevant, easy to buy from, and true partners to their customers.
As an expert in the marketing, community, and event sectors, Vanessa’s opinions are regularly sought for trade press and events. She has also judged various B2B awards, including the Eventwell Awards, which bridges her love of and event experience with her passion for encouraging people to embrace well-being. Vanessa was named one of the Top 100 Most Influential People in the Event Industry by Eventex in 2022.
What You’ll Learn
[01:57] Vanessa discusses her journey as one of the Top 100 Most Influential People in the Event Industry
[05:46] The change in strategies to engage attendees post-covid
[12:00] Issues that event planners face with hybrid events
[22:03] Vanessa shares some tips to improve customer engagement
[26:29] How post-event engagement is helpful for brands
For more in the Events Industry Experts series, check out our interview with Shawn Cheng, Olivia Preston-Lee, Patric Weiler, Shameka Jennings, Janice Cardinale, Courtney Stanley, Helen Moon, Danica Tormohlen, Ashley Brown, Jason Allan Scott, Brandt Krueger, Corbin Ball, Will Curran, and Stephan Murtagh today!
Are you interested in sharing your insights or viewpoints with the events industry? Join the Eva Talk