How to Boost Event Attendance and plan for a successful event
It’s a relief to see your event planning bear fruits when the event is over. You successfully managed to plan and implement a strategy that worked but the most important metrics to measure the success of your event is the event attendance number. We all want this number to increase each passing year with every edition of the event so that the success of the event can be defined.
Today we are going to discuss three useful ways that can double up your event attendance quickly.
Attendance is a great way to measure the impact of your event. It can also be the most nail-biting aspect. And if your event is open to the public or a large group, then you may be left asking, “Will people show up?” If your event isn’t “invitation only” then there is only one good way to ensure your event has high attendance – Good Marketing
3 TIPS FOR MARKETING YOUR EVENT
1. Invest in an event management platform
An event management tool helps you organize and promote your event. Allowing to create an event listing page that shares the details of your event and even lets attendees show interest or do the registration for the event. At 10times listing you also get the option to connect with your exhibitors. We may sound biased so you should check out for yourself and invest in an event management platform.
It is a great tool to use for public events because your target audience can find it easily. Listings on these platforms are normally categorized by industry or location of the event, so people who find your event in a search are more likely to be interested in it.
You can create an event listing for tradeshows, conferences, and workshops both private and public. Connect with your target audience and enhance the reach of your campaigns all with new tech-enabled event management tools.
oDash Powered by 10times can be an ideal solution given the cost-effective pricing and the flexibility it provides in planning and promoting your event. However, you can research a tool that fits your needs and plan as per your requirements.
2.Run a Social Media Campaign
Almost everyone uses social media these days. A large amount of users makes social media a great place to promote your event, but one or two posts leading up to the big day won’t cut it.
Good social media marketing is dependent on frequency and consistency. Luckily, you don’t have to spend hours every day to get your event out there.
10times 360 degree marketing campaigns can get you covered on this one. The customized marketing plan is deployed but your event is also featured on their social media pages. This increases your events social reach. If you are doing it on your own it’s still easy because tools such as Facebook’s scheduler and TweetDeck can help you create a social media campaign that doesn’t require actually going on the platform every day to post.
Facebook Scheduler (not available on personal pages) is a simple way to schedule many updates at once. Start by creating your post like you normally would, then instead of clicking “post” select the arrow next to it which will give you a drop-down that lets you select “schedule.” In the scheduler, you will be able to choose the date and time that you want your post to be sent out.
TweetDeck works in a very similar way but is a tool outside of your normal Twitter interface. Log in to TweetDeck the same way you would log on to your Twitter. The platform will automatically set-up different streams for you to monitor your Twitter activity, but what you’re really concerned with is the blue “New Tweet” button on the left sidebar. When you click “New Tweet,” you can create your tweet like you normally would, then hit “Schedule Tweet” to choose the date and time.
Using these tools you can schedule multiple social media updates to promote your event. So take an afternoon and schedule away! Then you’ll be set on social posts for the entire time leading up to your event.
Just remember, it is important to use a variety of engaging content, including images, text, and videos. And don’t overdo it. Promotional posts should be mixed in with an array of other content not related to your event. Avoid promotion overload by following these guidelines:
- Schedule 2-3 promotional posts per week on Facebook, then as the event gets closer you can increase the frequency of posts. In the few days leading up to the event, it becomes more acceptable to post almost daily about the event, just make sure to vary your content.
- Twitter posts can be more frequent and you can begin by posting 5-7 per week about the event, then in the days just before the event, you can increase the frequency to 1-2 times daily.
3. Create Email marketing campaigns
Email can be a great way to reach people who have already signed up to receive content from you and who might be interested in your event. Email is perfect for promoting professional events.
Email marketing should remain professional, and shouldn’t be an information overload. By keeping your email short and sweet people are more likely to read it all the way through. Make sure your emails have the listing pages and social pages links.
Of course, all event promotion can be supplemented by posters, flyers, and yard signs, but in professional settings, there is not always an efficient way to display this traditional material to the public. You can save time and money and reach more people by utilizing digital marketing tools.
If marketing your event seems overwhelming, or you’re in the business of hosting frequent events, explore The 10times 360 degree experiential marketing solutions.
We can streamline your event promotion and help you increase the number of people who hear about your event to ensure attendance equals success.