Once the event is over, it’s a relief to see your planning bear fruit. Even though you were successful in planning and implementing a strategy that worked, the key metric to measure a successful event is the number of attendees. It is the major goal of event planners to increase event attendance. It is important that this number increases with every edition of the event, so it can be defined as a success.
Additionally, it can be the most nerve-wracking part of the process. And if your event is open to the public or a large group, then you may be left asking, “Will people show up?” If your event isn’t “invitation only” then there is only one good way to ensure your event has high attendance. – Good Marketing
Today we are going to discuss seven useful ways that can double up your event attendance quickly.
Top 7 Event Marketing Tips to Boost Your Event Attendance
1. Invest In An Event Management Platform
Using an event management tool makes it easier to plan and promote an event. Creating an event listing page allows you to list details about your event and allow attendees to register or express interest. 10times, the world’s largest event listing platform allow you to connect with your exhibitors. Although we may sound biased, you should check out for yourself and invest in an event management platform.
You can use this tool for public events since your target audience can easily find it.
You can create an event listing for tradeshows, conferences, and private and public workshops. Improve your campaign’s reach and connect with your target audience using new tech-enabled event management tools.
oDash, Powered by 10times can be an ideal solution given the cost-effective pricing and the flexibility it provides in planning and promoting your event. If you would like to plan based on your needs, you should research a tool that fits them.
2. Run a Social Media Campaign
Social media is used by almost everyone today. Having a large number of users on social media makes it a great place to promote your event, but one or two posts prior to the big day aren’t enough.
Social media marketing success depends on frequency and consistency. You don’t have to spend hours every day promoting your event.
This can be handled by 10 times 360-degree marketing campaigns. As part of the customized marketing plan, your event will also be featured on their social media pages. This will increase your event’s social media exposure. Using tools such as Facebook’s scheduling feature and TweetDeck can help you create a social media campaign without having to go on the platform every day.
You can schedule many updates at once using Facebook Scheduler (not available on personal pages). Instead of clicking “post”, select the arrow next to it, which will bring up a drop-down menu that allows you to select “schedule.” In the scheduler, you will have the option of choosing the date and time that your post should be published.
Similar to Twitter, TweetDeck is a tool you can use outside of your regular Twitter interface. You can access TweetDeck the same way you would your Twitter account. You can monitor your Twitter activity through different streams provided by the platform, but what you really care about is the blue “New Tweet” button on the left sidebar. When you click “New Tweet,” you can create the tweet as you normally would, then click “Schedule Tweet” to pick the date and time.
With these tools, you can schedule multiple social media updates to promote your event. Just take an afternoon and start setting them up! After that, you’ll be set for all social posts leading up to the event.
Don’t forget to use various types of engaging content, such as images, text, and videos. But don’t go overboard. You should mix your promotional posts with other content that is not related to your event. Follow these guidelines to avoid promotion overload:
- Set up 2-3 promotional posts per week on Facebook, then increase the frequency as the event approaches. It becomes more acceptable to post almost daily about the event during the few days leading up to the event, as long as you vary your content.
- It is suggested that you post 5-7 times per week about the event on Twitter, then in the days before the event, you can post 1-2 times a day.
3. Create Email Marketing Campaigns
Email is one of the best ways to reach people who have already subscribed to your content and might be interested in your event. Promotion of professional events is best done through email.
Professional email marketing should not overwhelm the recipient with information. It is more likely that people will read your email all the way through if it is short and sweet. Include links to listings and social media pages in your emails.
Event promotion can be supplemented with posters, flyers, and yard signs, but in professional settings, it can be difficult to display this traditional material in an efficient way. Through the use of digital marketing tools, you can save time and money while reaching more people.
4. Use Contests To Attract New Attendees
Adding a contest (or, in the case of a large event, an award ceremony) to your pre-show marketing campaign will help promote your event. Prospective attendees will be excited about the event and will get immediate attention if they are rewarded with cash, merchandise, free service, an award and/or recognition. As a result, you will indirectly be able to boost event attendance. The contest should encourage attendees to interact and align with your event’s overall theme.
5. Increase Media Exposure
Media or industry partners can be useful for promoting events and boosting attendance. If all the relevant sources mention an event, people are more likely to attend. It is recommended that event planners submit information about their event to the local press, associations, Chamber of Commerce, etc. in order to ensure maximum exposure.
6. Engage Influencers
Feature influential leaders as speakers and emcees at your events. You can still offer a complimentary pass even if you cannot offer a speaking role. You can offer VIP or media passes to industry or media professionals to attend tour events, and they can possibly live-tweet throughout the event.
Micro-influencers who are active with your target audience are extremely valuable and often have highly engaged fans; they don’t need to be celebrities, CEOs, or household names.
7. Offer Discounts
Discount codes include early bird, alumni, per cent off, buy one get one, VIP, media, and bring a friend. A certain number of complimentary passes are provided to sponsors and speakers so that they can promote the event to their networks. Early bird rates and discounts are often used to drive registration at events.
You might find marketing your event overwhelming, or you might be in the business of hosting a lot of events. Check out the 10times 360 degree experiential marketing solutions. To ensure attendance equals success, we can streamline your event promotion and help you reach more people.