The changing face of the event industry
The events industry is thriving. In virtually every category—Trade-shows, conference, B2B Events, and seminars, to leadership summits, to product demos and customer-centric gatherings of all types—experts are seeing record numbers of events being held and investments being opened or expanded in 2019.
“Whether inspired by the current budget dynamics, technology, or by the increased importance events and meetings play in achieving organisation goals, the focus on attendee experience is intensifying.”Tweet
According to new reports, planners expect significant growth in the overall numbers of events and attendees as businesses seek to engage and train more attendees with more events and meetings. But even more, changes are afoot. As event planners juggle shifting budget constraints, attendee experience demands, and corporate ROI expectations, the one thing everyone should definitely expect more of is- Change.
Here are five of the biggest changes anticipated to happen in the event industry in the coming years in order to help you optimise your event planning move forward.
1. More Focus on Participant “Engagement” and “Experience”
We live an era of customised experiences. In fact, the Millennial generation doesn’t really know life before the digital revolution, where businesses now target specific groups tailored to their unique needs and want. As such, event planners are expected to deploy varying strategies to engage participants in their events aimed at building brand loyalty and event engagement. Depending on the event type, people have choices as to whether they will attend, Once the choice is made to attend, the level of attendee engagement is directly correlated with the experience. With more event choices than ever, the attendee experience has become a differentiator and a key driver in achieving the meeting or event objectives.”
2. Expectations are changing
Industry research shows that attendees desire to have more than a business gathering—they are seeking experiences. As a result, for event planners, the goal becomes more enriching as they need to reach out and really engage the audience.
Event-goers are not people are who just listeners, they are completely integrated into the event. There needs to be plenty of opportunities for them to give feedback, raise ideas, and have virtual and live options to come together with ideas. It’s how space is set up, how you use technology, how you design the sessions and the ideas you implement for making your event a success.
3. An Increased Emphasis on Technology
There’s an exciting new world of opportunities opening up for the modern event planner. Today’s industry professionals producing tomorrow’s spectacular corporate events will use new tools to build on successful past planning strategies—elevating future events to a new level of value for attendees.
Incorporating these new entertainment and information technologies is the new state-of-the-art in the ever-evolving event industry. Technologies like VR and AI go beyond engaging your event attendees. It doesn’t merely occupy their attention; it enhances their overall experience by solving problems that have not been possible to eliminate so seamlessly in the past. Event planners need to up their game and stay updated with these trends for making larger than life events a reality.
4. Mobile Apps
Mobile apps are quickly becoming a necessity for events, replacing brochures and information packs. They are a vital tool, providing attendees with in-the-minute information and the opportunity to connect and share information with other delegates or stakeholders. Using an app can also allow the event organizer to engage with attendees regularly via push notifications throughout the duration of the event.
There are also apps that can seat guests according to their social preferences, making it easier for guests to “break the ice” when seated at conferences. These tools are becoming an important part of planning an event. Learn more about event apps
5. Integration of Online and In-Person Experience
Social media has already become a standard element of events. Now, the focus will advance to creating increasingly engaging experiences with substantial social media campaigns. The goal will be to direct creative efforts to develop opportunities that lend to taking photos and real-time sharing. It’s no longer sufficient to just offer the obligatory step-and-repeat banner. Facilitating fun and shareable attendee moments is the mark of successful social integration into an event.
Where there is a lot to look forward too, there is also a lot to learn from the past trends, the ever-evolving industry gives a lot for event planners to make a niche for the events they organize.