Social media has become an essential part of event marketing and engagement strategies. Monitoring social media activity around your event is crucial for understanding attendee sentiment, identifying trends, and leveraging user-generated content. Event organizers can utilize event social media monitoring tools to monitor social media effectively.
This blog post will explore the top 10 event social media monitoring tools available. These tools offer real-time monitoring, sentiment analysis, social listening, and reporting. They allow event organizers to gain valuable insights and optimize their social media strategies for event success.
What is social media monitoring?
Social media monitoring refers to tracking, listening to, and analyzing conversations, mentions, and activities on various social media platforms. It involves monitoring and analyzing social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more, to gain insights into how individuals and communities are discussing and engaging with specific topics, brands, or events.
These monitoring tools are software platforms or services that allow individuals or businesses to track, analyze, and manage their presence and interactions on various social media platforms.
Benefits of Social Media Monitoring
Social media monitoring offers several benefits specifically for events. Here are some key advantages of implementing social media analysis and monitoring:
- Real-Time Feedback: Social media monitoring allows event organizers to receive real-time feedback from attendees. By tracking mentions, comments, and posts related to the event, organizers can gain insights into attendee experiences, identify areas for improvement, and address any concerns or issues promptly.
- Event Promotion and Buzz: Monitoring social media conversations surrounding your event helps generate buzz and increase event visibility. By monitoring event hashtags, mentions, and shares, organizers can identify influencers and advocates who are promoting the event. This provides an opportunity to engage with them, amplify event messaging, and reach a wider audience.
- Crisis Management: In case of any emergencies, incidents, or disruptions, organizers can quickly identify and address them through social platform monitoring. By monitoring relevant keywords, hashtags, or geolocation, organizers can respond promptly, provide updates, and mitigate any negative impact on the event’s reputation.
- Trend Identification: Monitoring social media conversations allows event organizers to identify emerging trends and topics of interest within their industry or niche. By staying updated on the latest trends, organizers can incorporate relevant elements into their event program, content, or themes.
- Audience Engagement and Interaction: It enables event organizers to engage with attendees, sponsors, and speakers on social media platforms. By responding to comments, questions, and mentions, organizers can foster meaningful interactions, build relationships, and create a sense of community around the event.
- Competitive Analysis: The monitoring allows event organizers to keep an eye on their competitors’ activities and engagement levels. By monitoring competitors’ social media profiles, event organizers can gain insights into their strategies, promotions, and audience engagement tactics.
Top 10 Event Social Media Monitoring Tool
Here are the top 10 event social media monitoring tools:
1. Hootsuite
Hootsuite is a popular social media management tool that provides comprehensive monitoring features. It allows event organizers to track event-related hashtags, mentions, and conversations across multiple social media platforms.
Hootsuite offers real-time monitoring, sentiment analysis, and social listening capabilities. It also provides features for scheduling posts, managing multiple social media accounts, and generating in-depth analytics reports.
Pros:
- Comprehensive social media management platform.
- Ability to monitor multiple social media channels in one place.
- Advanced scheduling and publishing features.
- Robust analytics and reporting capabilities.
- Integration with other tools and platforms.
Cons:
- Pricing may be higher compared to some other tools.
- Some advanced features may require additional training.
2. Sprout Social
Sprout Social is a powerful tool that offers robust monitoring features. It allows event organizers to monitor and analyze social media conversations, track event hashtags, and identify key influencers.
Sprout Social provides sentiment analysis, engagement metrics, and competitive analysis. It also offers features for scheduling posts, managing social media interactions, and generating comprehensive reports.
Pros:
- User-friendly interface and intuitive social platform monitoring.
- Advanced social listening and sentiment analysis features.
- Comprehensive analytics and reporting tools.
- Collaboration and team management capabilities.
- Integration with other marketing tools and platforms.
Cons:
- Higher cost compared to some other social media monitoring tools.
- Limited social media monitoring features.
3. Brandwatch
Brandwatch is a comprehensive monitoring tool offering advanced event-tracking features. It provides real-time monitoring, sentiment analysis, and social listening capabilities.
Brandwatch allows event organizers to track event-related conversations, measure brand sentiment, and identify trending topics. The tool offers customizable dashboards, data visualization, and in-depth analytics reports.
Pros:
- Powerful social media listening and monitoring capabilities.
- Advanced sentiment analysis and topic clustering features.
- Real-time data visualization and customizable dashboards.
- Integration with other tools and platforms.
- Extensive support resources and training materials.
Cons:
- Higher cost compared to some other social media monitoring tools.
- Advanced features may require additional training.
4. Mention
Mention is a social media analysis and monitoring tool that allows event organizers to track mentions and discussions related to their events. It provides real-time monitoring, sentiment analysis, and competitive analysis.
Mention enables event organizers to stay informed about event-related conversations and engage with attendees effectively. The tool also offers features for social media scheduling, collaboration, and generating reports.
Pros:
- Real-time social platform monitoring and alerts.
- Comprehensive coverage of social media channels and the web.
- Advanced sentiment analysis and competitor tracking.
- Integration with other tools and platforms.
- User-friendly interface and intuitive reporting features.
Cons:
- Limited historical data availability in the free version.
- Not as powerful as some other social media monitoring tools.
5. Talkwalker
Talkwalker is a comprehensive social media analytics and monitoring tool that offers event-tracking capabilities. It provides real-time monitoring, sentiment analysis, and social listening features.
Talkwalker allows event organizers to track event-related mentions, measure sentiment, and identify influencers. The tool offers customizable dashboards, competitive benchmarking, and advanced analytics reports.
Pros:
- Robust social media listening and analytics capabilities.
- Advanced sentiment analysis and image recognition features.
- Real-time monitoring and customizable dashboards.
- Integration with other marketing tools and platforms.
- Comprehensive support resources and training materials.
Cons:
- Steeper learning curve for new users.
- Higher-end pricing may be prohibitive for small businesses.
6. Keyhole
Keyhole is a monitoring tool specifically designed for tracking event-related conversations. It provides real-time tracking of event hashtags, mentions, and social media metrics.
Keyhole offers features for sentiment analysis, competitor benchmarking, and influencer identification. The tool also provides visualizations, engagement metrics, and detailed reports for event monitoring.
Pros:
- Real-time social platform monitoring and hashtag tracking.
- Advanced social listening and sentiment analysis features.
- Detailed analytics and reporting capabilities.
- Integration with other marketing tools and platforms.
- User-friendly interface and customizable dashboards.
Cons:
- Limited coverage of certain social media platforms.
- Might not scale as effectively for enterprises with extensive social media needs.
7. Meltwater Social
Meltwater Social is a comprehensive social media analytics and monitoring tool with event-tracking capabilities. It provides real-time monitoring, sentiment analysis, and social listening features.
Meltwater Social allows event organizers to track event-related conversations, measure sentiment, and identify influencers. The tool offers customizable dashboards, competitive benchmarking, and advanced analytics reports.
Pros:
- Comprehensive monitoring and engagement platform.
- Advanced sentiment analysis and influencer identification features.
- Robust analytics and reporting capabilities.
- Integration with other marketing tools and platforms.
- Extensive support resources and training materials.
Cons:
- Expensive pricing structure, potentially limiting accessibility for smaller businesses or individuals.
- Features may be more extensive than necessary for some smaller organizations.
8. Emplifi
Emplifi is a social media management and monitoring tool with event-tracking features. It provides real-time monitoring, sentiment analysis, and social listening capabilities.
Emplifi allows event organizers to track event-related conversations, measure sentiment, and analyze audience demographics. The tool also offers features for content scheduling, social media analytics, and generating comprehensive reports.
Pros:
- All-in-one social media management and monitoring platform.
- Advanced sentiment analysis and engagement features.
- Real-time monitoring and customizable dashboards.
- Integration with other marketing tools and platforms.
- Comprehensive support resources and training materials.
Cons:
- Does not integrate with as many third-party platforms as other social media marketing platforms.
- Limited reporting capabilities.
9. Brand24
Brand24 allows event organizers to track event-related mentions and conversations. It provides real-time monitoring, sentiment analysis, and influencer identification features.
Brand24 enables event organizers to stay updated on event-related discussions, engage with attendees, and measure brand sentiment. The tool also offers features for generating reports and setting up automated alerts.
Pros:
- Real-time social platform monitoring and sentiment analysis.
- Advanced filtering and customization options.
- Competitor analysis and influencer identification features.
- Integration with other marketing tools and platforms.
- User-friendly interface and customizable reports.
Cons:
- Limited real-time monitoring.
- Lacks advanced features that are available in other social media monitoring tools, such as competitor analysis and influencer marketing.
10. Quintly
Quintly is a social media analytics and monitoring tool that helps businesses track and analyze their social media performance. It provides real-time monitoring, sentiment analysis, and competitive benchmarking across multiple social media platforms.
Quintly allows businesses to track metrics, analyze audience engagement, and generate comprehensive reports. The tool also offers customizable dashboards, data visualization, and advanced analytics features.
Pros:
- Comprehensive social media analytics and benchmarking.
- Customizable dashboards and reporting features.
- Competitor analysis and performance tracking.
- Integration with other marketing tools and platforms.
- Extensive support resources and training materials.
Cons:
- Higher cost compared to some other tools.
- Reporting features can be complex.
Conclusion
Social media monitoring is essential for event organizers to understand attendee sentiment, identify trends, and optimize their social media strategies. These tools mentioned above offer a range of features, from real-time monitoring and sentiment analysis to social listening and reporting.
Choose the tool that aligns with your event objectives and provides the required functionality. Leverage the power of social media monitoring to enhance attendee engagement, measure the impact of your event campaigns, and drive event success.