The use of event technology has been increasing steadily over the past few decades. Almost every aspect of the event is affected by technology, from management to marketing. Technology is more prominent in pre-event marketing, where event apps and event management tools make event professionals’ lives easier.
In recent years, digital kiosks have gained popularity in enhancing the onsite event experience. Like event apps, digital kiosks improve the event experience. Kiosks have a wide range of applications in the early stages of development.
Table Of Contents
- 1 What are digital kiosks?
- 2 Advantages of Digital Kiosks
- 3 How Digital Kiosks Enhance The Event Experience?
- 4 Conclusion
What are digital kiosks?
Digital kiosks are stand-alone, interactive computer terminals that let customers handle automatic business transactions. There are a variety of kiosks available to meet your company’s branding needs. Different types of digital kiosks can be created by combining software and hardware.
The kiosk is a user-friendly way for businesses to promote themselves and interact with event attendees. Organizations can tailor messaging, deploy new content on the fly, and adjust without incurring significant printing costs because of their flexibility.
In addition to answering common questions, they can display slideshows, demonstrate new products and services, or provide training. It is even possible to brand kiosks with company slogans and logos and customize the monitors and bodies. Kiosks provide analytics, organization, and security while requiring minimal setup and takedown time.
Advantages of Digital Kiosks
Digital kiosks enable self-service registration, attendance tracking, and event data management. The following are some of the top benefits:
1. Improve Your Attendee Experience
Event registration kiosks can speed up check-in and badge printing in seconds. Guests can check into an event by looking up their names or scanning their QR codes, and their badges will be printed as soon as they arrive.
With full integration with your registration solution, the kiosks display the most accurate and up-to-date registration information. Your walk-in guests will also have no problem finding their information and checking in with the system. When you have peace of mind, you can focus on other aspects of the event.
2. Stand-alone information points
The use of touch kiosks enables you to create information points on your stand that are autonomous. Visitors can obtain information through these points without interacting with brand employees. The result is that more visitors make the first contact with the brand due to this fact. As a result, the company can expand its business.
3. Better Data Accuracy
With a self-service check-in system integrated with your event’s registration solution, registration or attendance data changes will be automatically updated in both systems.
It also eliminates some challenges of using different systems for registrations and check-ins.
4. Make Better Decisions
Automated event check-in solutions can also help you make more of your event data. Most event organizers want to know when people show up, how many turn up, who they are, what sessions they’re attending, and how attendance figures compare to registration numbers.
Check-in solutions provide this kind of live data, which is useful not only for reporting but also for making important decisions.
5. GDPR Compliance
Self-service check-in kiosks and the ability to print badges on demand also help with GDPR compliance. With the implementation of the new EU data protection regulations in May 2018, the way events collect, process, and protect attendees’ personal information has radically changed.
Self-service check-in eliminates the need for printed delegate badges at registration desks, which is considered a security risk under GDPR. Data on kiosk systems can also be accessed remotely.
How Digital Kiosks Enhance The Event Experience?
Guests must be impressed with the presentation, customization, and accessibility of event information. Attendees can access a WORLD of information with the touch of a finger using event kiosks.
You can combine information with hands-on experiences with kiosks to make your content more meaningful, personal, and memorable. Featuring wireless connectivity, connected keyboards and touchscreens, LCD flatscreen displays, and high-performance graphics, interactive kiosks or iPad stand kiosks are ideal for events where attendees want to see relevant and personalized content.
Trade shows have already eliminated long queues. Thanks to event technology, pre-registration is possible, making entry to an event seamless. Visitors can now manage their entry through kiosks, which have taken this process to a new level.
Moreover, technology such as blockchain prevents forged tickets from occurring at kiosks, making them more efficient. By installing kiosks at the entry gates, manpower can be reduced significantly, thereby reducing event costs.
Engagement and Entertainment
Kiosks are a great way to get people’s attention. They can be used to display live trade show coverage as content streaming tools. Additionally, they can be used to highlight the highlights of event.
The majority of events are held over a large area. Due to this, some booths may feel cheated when traction is low at some locations and high at others. Kiosks can also be used as crowd-management gadgets to ensure a proportionate distribution of crowds.
These days, kiosks come with charging stations, which can also be placed in the resting area during breaks so professionals can charge their phones, laptops, etc. The resting spaces also provide ample networking opportunities.
We have already discussed the use of kiosks to enhance engagement. The purpose of this engagement may be to increase brand awareness. Brand awareness isn’t easy to create with aggressive onsite sales teams. It may even backfire at times. Engaging the attendee through the product journey is the most effective way to create awareness.
Kiosks are a key component in providing a significant gaming experience through gamification. Attendees can interact with these games based on the brand’s storyline, or they can be quizzes to help them learn more about it.
The kiosk eliminates the need for human persuasion. Instead, they encourage inbound access of visitors to the booth, increasing the likelihood of them becoming leads. In addition to gamification, kiosks can also feature brand-related videos.
Attendee engagement can be made or broken by the ability to navigate large venues when attending events. As a result, exhibitor visibility is also affected. Kiosks have streamlined onsite navigation for visitors, allowing them to locate the booth they are looking for easily.
With technologies like AI on the horizon, kiosks can help personalize event experiences by making recommendations based on individual preferences. Don’t be surprised if you see a kiosk addressing an attendee by name and directing him to the relevant booth.
Playback of Digital Presentations
The kiosks can be used to load presentations from breakout sessions so that attendees can view those presentations they missed at any time during your meeting or conference. It is also possible to load the video onto the kiosks if the session was recorded with a video camera.
Many people may think kiosks are expensive accessories because they seem sophisticated and sophisticated. In reality, kiosks can offer all the above benefits without affecting the budget significantly. Furthermore, if used wisely, they can generate additional revenue streams for the event organizer.
These days, digital kiosks are equipped with gaming features and charging stations, allowing them to be a point of attraction for attendees. As a result, kiosks have become a popular choice for onsite promotion.
Kiosks are also a good way to generate leads since attendees don’t mind sharing their information while playing games. Lead generation through this method is more intent-based, resulting in higher conversion rates.
With the help of kiosks, organizers can create an event experience funnel for attendees by helping them navigate and network during events. Translating this engagement into revenue is also possible if it is used wisely. Kiosks are on their way to becoming an inbound marketing tool for onsite event marketing.
Today, event planners crave more flexibility allowing them to create an irreplaceable digital environment. Setting up a digital signage kiosk provides the opportunity to increase their brand awareness and affiliation.