The event industry has undergone a remarkable transformation over the past few years, driven by rapid technological advancements, shifting audience expectations, and an ever-evolving global landscape.
As we approach 2025, the industry continues to innovate, finding new ways to create impactful, inclusive, and sustainable experiences.
In this episode of Eva Talk hosted by 10times, we invited Sarah Markey-Hamm, President of the International Association of Professional Congress Organisers (IAPCO) and CEO of ICMS Pty Ltd. to share her vision for the future of the event industry and key predictions shaping its trajectory.
About Sarah Markey-Hamm
Sarah is a trailblazer in the business events sector, with over three decades of experience as a leader, innovator, and advocate for excellence in event management.
As CEO of ICMS, Sarah has led her team to deliver world-class events tailored to client objectives. She specializes in creating innovative solutions that address the unique challenges of event planning, with a focus on maximizing engagement, enhancing attendee satisfaction, and ensuring measurable ROI for clients.
In her role as President of IAPCO, Sarah advocates for professional standards and continuous improvement within the global congress organizing community. She works collaboratively with industry leaders to foster education, innovation, and best practices that elevate the event industry as a whole.
What You’ll Learn
[1:31] – Sarah Talks About Business Events Evolving in 2025
[3:17] – Predicts How AI and VR Will Influence Event Design
[5:28] – Discusses Innovative Steps Toward Global Sustainability Goals
[8:23] – Sarah Talks About the Balance Between Global and Localized Events in 2025
[11:04] – Shares Strategies to Reshape Success Metrics and Monetization
[13:29] – Sarah’s Key Advice for Event Professionals to Stay Ahead in 2025
For more in the Events Industry Experts series, check out our interview with Ankita Sahu, Amalina Md Khair, Annabelle Flechsig, Pradyut Hande, Gunjan Loyal, Benjamin Yee, Annette Gregg, Jonathan Pritchard, Matthijs Otto, Anne Thougaard Dalgaard, Mike Van Der Vijver, Danielle S. Russell, Shawn Cheng, Olivia Preston-Lee, Nausheen Ahmad, Patric Weiler, Shameka Jennings, Janice Cardinale, Courtney Stanley, Helen Moon, Danica Tormohlen, Ashley Brown, Jason Allan Scott, Brandt Krueger, Corbin Ball, Will Curran, and Stephan Murtagh today!
Are you interested in sharing your insights or viewpoints with the events industry? Join the Eva Talk.
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