Bridging Product and Event Marketing for B2B Success: Insights from Pradyut Hande

In the fast-paced world of B2B marketing, aligning product and event marketing strategies is essential for success. Both disciplines play pivotal roles in attracting potential customers, educating them on your offerings, and driving business growth.

While product marketing focuses on showcasing the benefits of a product or service, event marketing provides a live platform to engage with the target audience directly. Combining these two strategies creates a powerful synergy that amplifies your brand’s message and accelerates the path to purchase.

In this episode of the event industry experts podcast hosted by 10times, we invited Pradyut Hande to discuss how product and event marketing can complement each other and why it’s crucial for B2B businesses to integrate these strategies for maximum impact.

Pradyut is the Head of Product Marketing & Analyst Relations at Akinon. He’s a B2B SaaS Product Marketer, Mobile Growth Consultant, Guest Speaker, Podcaster, and Author. He has been helping high-growth deliver personalized customer experiences at scale through the power of Analytics, Automation, and AI.

For more in the Events Industry Experts series, check out our interview with Annette Gregg, Jonathan Pritchard, Matthijs Otto, Anne Thougaard Dalgaard, Mike Van Der Vijver, Danielle S. Russell, Shawn Cheng, Olivia Preston-Lee, Nausheen Ahmad, Patric Weiler, Shameka Jennings, Janice Cardinale, Courtney Stanley, Helen Moon, Danica Tormohlen, Ashley Brown, Jason Allan Scott, Brandt Krueger, Corbin Ball, Will Curran, and Stephan Murtagh today!

Are you interested in sharing your insights or viewpoints with the events industry? Join the Eva Talk.