Event Lifecycle
Event Marketing

10-Step Guide to Success Throughout the Event Lifecycle

Organising an event may be quite time-consuming, especially if it is a big event. It isn’t easy to keep everything organised and on schedule when there are many things to handle.

There is a boatload to handle, including social media marketing, email campaigns, and finding the right sponsors. Therefore, in today’s cutthroat events market, possessing a bird’s eye perspective to manage the entire event life cycle is vital.

In this article, we will help you gain a better understanding of the “big picture” of event lifecycle by discussing all of the stages involved in pre-, during, and post-event success.

Why should events be planned systematically?

A badly run event may harm a company’s or organization’s image more than not holding one. Planning covers all facets of the event, from the early stages of idea production and creativity through the night’s schedule.

The systematic event plan may carry out a variety of crucial tasks, such as:

  • Aids in obtaining approval for the event to take place
  • Gives all stakeholders a road plan for the event
  • Ensures all important event factors are considered
  • Offers assistance throughout the incident
  • Serves as a vital tool for supporting decisions throughout the event
  • Provide a good framework for a staff briefing

The five C’s are integral for any event lifecycle

While addressing best practices for planning jaw-dropping industry events, let’s first examine the 5Cs of logistics. Consider these f 5Cs from beginning to end for effective event management.

1. Concept

Determine the event goals and ensure that every individual involved in event planning understands the set goals.

2. Coordination

Think about your event’s logistics, approach, planning, and budget. Preparing as soon as possible is essential since event management demands exact preparations and synchronized work.

3. Control

Monitor whether everything is going as per plan. Create a structure for clearance; event software solutions will streamline the process and simplify responsibility assignments.

4. Culmination

If you cannot accomplish your objectives, all your preparation effort immediately before the event day will be wasted. Make sure it’s ready for a smooth function on the big day.

5. Closing

For effective planning for future events, track the success of your current event. When evaluating an event’s performance, consider factors including attendance involvement, happiness, and event metrics.

Checklist to ensure the success of your event

Three principles are a part of the preparation process that results in excellent event. Learn the fundamental elements of event planning to create a successful event schedule.

Before an Event

Pre-event stage involves lot of planning as there are so many thing to arrange, from event locations and suppliers to developing an event webpage with a simple signup process. 

Moreover, using the appropriate event software solutions will guarantee the quality and in-time planning.

  1. Define the goals of the event

If you don’t understand what you want to accomplish, it will be impossible to plan a schedule. Please review the event’s goals with your event team to fully understand the significance of the event.

When establishing the goals for your event, keep these things in mind:

  • Find out what the main demographic expects from gatherings by researching them.
  • Choose whether you would like your material to inform, excite, or encourage.
  • Establish a clear goal for your event so that it is initially in line with corporate goals.
  • Focus on the statistics you intend to employ to gauge the achievement of the event’s objectives.
  • You’ll find yourself in a stronger situation to manage the operational budget after you choose the event’s focal point.
  1. Create a budget for the event

It’s critical to determine event expenditures in advance to prevent overspending. Following are some tips for creating an effective professional event cost.

  • Make a checklist of all you’ll require for the duration of the event, plus taxes and running costs, to calculate event expenditures.
  • For an estimate of the price that is near the real cost, explore event budget expenses.
  • For a notion of expenses, consider past incidents.

It’s easy to manage the event budget with a simple spreadsheet, but there are several  event software that offer more features. Don’t be afraid to request estimates from different providers, then pick the ones that best match your concept and fits in your budget.

  1. Put Together A Team

Dedicated teamwork is required to manage all the arrangements for any event. Think about choosing a key member to lead the event and then assign the rest of the team members their responsibilities.

  1. Pick a date

Before finalizing the calendar of any event, consider the things.

  • Allow yourself ample time to organise; ideally, it ought to be between four and six months, depending on the specifics of your event.
  • Recognize holidays
  • Avoid tournaments or school breaks.
  • Verify schedules with important attendees (keynote speakers/presenters, VIP visitors, stakeholders).
  1. Start looking for performances, sponsors, and speakers

Make a list of the appropriate presenters and suppliers for your event. Clarify your request by mentioning the date, the features of your event, any fees or significant cost, and the style and duration. Additionally, get in touch as soon as possible because it’ll take longer than you anticipate!

  1. Make a marketing lifecycle diagram.

It’s crucial to plan your marketing lifespan because most events don’t run out as soon as tickets become available. 

You can begin with purchases from prior episodes if you possess them. Through this, you may also decide whether to send visitors to your signup and what advertising methods you’ll be employing if you require a webpage.

Throughout the event

While no degree of preparation will guarantee against the unforeseen, you may make the necessary preparations in the days leading to the function being ready for the majority of frequent (and less frequent) crises, failures, and errors.

  1. Keep track of all papers

Many activities call for documentation, including licenses, agreements, and permits. By starting your investigation soon and having copies organized, you can ensure that everything is done legally.

  1. Verify that you have enough personnel on hand

Consider the practicalities, including how long it will take to establish, how many team individuals and volunteers you want, and whether you’ll need signs to direct visitors to the correct location. Assembling the ideal team, you could ensure that everything goes according to plan.

  1. Provide a smooth experience for visitors

Using conference software may also assist you in creating an exceptional experience and organizing pandemonium, from RFID admission cards to conference applications that let your guests investigate and connect. Additionally, cellular or RFID contactless purchases at merchandise and food kiosks can significantly shorten lineups.

Following the event

There is a lot to accomplish after the event, but while it’s still vivid in your memory and the smoke clears, it’s the ideal time to unearth lessons about what succeeded and what didn’t for the following year.

  1. Ask your audience

Send out questionnaires to your attendees after the event to see how well they were engaged with any of them. You may also enquire about their ideas or what they would prefer to have you provide in the upcoming.

  1. Get feedback from attendees.

Check the records from your booking or confirmation partner to find around until you bought its most seats and how it corresponded with your most effective advertising efforts.

You may then reduce your advertising budget and concentrate on the most effective channels for the following event.

  • Make text-based and visual blogs to reuse beneficial conference materials. You’ve probably acquired a lot of data from visitors and presenters alike.
  • Send an appreciation gift to thank everyone for their time and involvement. Showing gratitude is a terrific method to support sponsors and fulfil commitments.
  • Run a competition on social networks by encouraging guests to talk about their experiences to create buzz and increase user-generated material.
  • Offer specials and savings to advertise items the days after your function, when guests are most interested.
  1. Evaluate the ROI

Compute your ROI based on your obtained data and utilize it to assess your efficiency over time.

  1. Match your outcomes to your objectives

Recall the objectives you specified during the preliminary design phase. Take these out and contrast the outcomes with your expectations. Then, look at your weak points. You may identify what must be altered by performing a post-mortem on the effectiveness of your engagement.


The last (though not final) phase in the event-planning process is to set up a system that will allow you to track your progress. The targeted round is where this procedure must take place. Ensure the scaled work.

Keep your composure despite what is going through your mind and how many cups the server has smashed. You establish the mood for the environment as the party organizer. 

In simple terms, if you maintain your composure and attitude throughout the event, nervousness won’t exist! You can only solve any situation logically by maintaining your composure.

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