In today’s AI-driven world, event discovery is evolving. Gone are the days of endless directories and generic email blasts.
Professionals now expect smart, intuitive, conversational experiences that match their intent.
At the center of this change is 10times, the world’s largest business event discovery platform.
With AI, data intelligence, and mobile-first design, 10times is shaping how people connect with events—and how organizers turn interest into attendance.
What Is Conversational Event Discovery?

It’s the process of finding and interacting with events through dialogue-like interfaces, including:
Natural language search (“Fintech expos in Dubai next quarter”)
AI chatbots that qualify and guide users
Voice search through Siri/Gemini
Personalized recommendations adapting to user behavior
The result: event discovery that feels natural, personal, and effortless.
Why the Shift?
Information Overload – 300k+ events yearly, too much to sort manually
Demand for Personalization – Users want platforms to “know them”
AI Advancements – NLP and predictive analytics enable smarter results
Mobile-First Behavior – Discovery must happen in seconds, on the go
How 10times Powers Conversational Discovery
Natural Language Search – Results based on intent, not keywords
AI Recommendations – Netflix-like feeds, smarter with every click
Chatbots & One-Click Registration – From queries to RSVPs instantly
Pre-Event Messaging – Reminders, agenda updates, matchmaking prompts
Voice & Mobile Ready – Discovery in seconds, anywhere
Analytics for Organizers – Insights into user intent and drop-off points
A Real Example
Sarah, a marketing professional, searches: “Digital marketing conferences in Singapore this month.” Within seconds, she sees a curated list, registers in one click, gets reminders, and connects with vendors through chat.
Her entire journey? Conversational.
The Road Ahead
As AI advances, conversational discovery will include:
- Voice-activated event concierges
- Smart assistants planning agendas
- Real-time matchmaking during events
The line between searching for an event and being guided to one is disappearing.
Final Thought
Conversational discovery isn’t just about convenience. It’s about relevance, connection, and intent. With its AI-powered tools and global reach, 10times ensures professionals are only a conversation away from their next big opportunity.
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