promote b2b event

10 Tips To Promote Your B2B Event Digitally

A B2B event could be a seminar, a conference, an awards night, or anything else that gathers various suppliers from B2B businesses. B2B events provide in-person interactions for businesses about how they can help one another’s organizations.

Event marketing has emerged as a viable option for B2B businesses in recent years, but it is developing at the rate of greased lightning.

The challenge of B2B event marketing raises the question, “How can you promote your B2B event effectively in post-pandemic?” Which marketing event strategies are most likely to generate interest and bring sizable crowds?

The effectiveness of any event marketing depends on coming up with inventive or appealing ways to convey the significance of the fascinating nature of your event.

What is B2B Event Marketing?

B2B event marketing is described as an offline marketing strategy with the ultimate objective of filling corporate goals, including customer retention, elevated event revenue, direct marketing, business relationships, and brand recognition, through in-person conversations to advertise a product, label, or service.

The goal of B2B marketing is to increase brand awareness on large scale, making them aware of the benefits of your good or service, and turn them into clients.

Shortening the sales process and accelerating funnel development are two benefits of B2B event marketing. The constraint is that you need to have a clear B2B event marketing plan because it is not inexpensive!

Benefits of B2B Event Marketing

Exchanging ideas is often the intention behind attending or organizing any B-2-B event. Connecting with peers in the same industry is extremely useful for knowledge-sharing and learning. 

B2B events provide a distinctive and private atmosphere that gathers several decision-makers in one place. Although, it might be challenging to use conventional marketing methods to create a large number of connections within a brief time.

This section will discuss numerous B2B marketing techniques you may use to promote your event digitally.

10 Best Practices To Promote Your B2B Event Digitally

The effectiveness of an event is directly correlated with its marketing. It is simpler for firms that are well-known in the market to advertise as they already receive enough attention. 

However, new events require a lot of imagination, work, and advice to establish a name for themselves and solid brand visibility. The list below contains the best practices one should follow to promote their event digitally.

1. Determine you Event Goals

Goal-setting and clarifying particular objectives are the foundation of all effective B2B event marketing campaigns. You must determine if you are:

  • Introducing a new product
  • Talking about the efficiency of existing product
  • Establishing a devoted consumer base
  • Improving consumer awareness of your brand
  • Addressing a knowledge gap in your industry

After you have determined the “why” underlying your event organizing, you will make sure there are a few goals to achieve, such as:

  • X amount of people must register before the event.
  • Drive X more visitors than the previous year
  • Drive X% of visitors to your event’s website

When establishing the aims and objectives for your event, one crucial factor you must consider is your budget. Budgets are essential to the success of an event, especially if your organziation plans to host big-scale events. You may start with data from the previous year’s budget to determine significant changes, make a list of must-haves, and calculate all the expected expenses to bring budgeting under control to avoid financial difficulties.

2. Use some event apps to maintain interest

List it as your initial suggestion for a B2B event marketing approach. An engagement application is unrivalled whenever it involves keeping business guests aware, connected, and interested. 

With the help of these applications, you can build a unique, customized management system that helps with timetables, facts, biographies, unique material, videos, connections, and more.

An event application isn’t simply for online or mixed gatherings. It may be a powerful resource for interacting with participants at physical events since it includes pertinent alerts, labels, and motifs that make it easier to locate certain programs.

3. Leverage Email Marketing

The best strategy for interacting with both potential customers and company clients is email marketing. Emails encourage interaction, which converts readers into leads, who eventually become customers. Email marketing is a potent tool for promoting your brand.

Today’s continual deluge of emails in inboxes makes it more crucial than ever to write and distribute efficient marketing emails.You may also notify folks about the event through email.

Due to busy schedules, industry professionals can overlook your event. Send reminders to interested audiences to ensure their presence at the main event. Share information on the viewpoints’ progress.

Utilize these B2B email marketing guidelines.

  • Make your subject lines appealing.
  • Limit each email to one call to action (CTA).
  • To connect with the most appropriate audience, segment your email.
  • Ensure that the email designs you use are responsive.
  • The cold email is nothing to be terrified of.

Also Read – Event Invitation Email Templates

4. Create Event Hashtags 

Most conferences and networking gatherings you attend will have a unique hashtag. Event organizers and marketers will prominently use the hashtag in all interactions up to and on the event day. 

In the event industry, hashtags assist participants in organizing their online discussions regarding panels, speakers, ideas, and viewpoints while maintaining a virtual connection long after the event has ended. These online discussions have become crucial to an event’s life cycle.

One of the marketing arsenal’s simplest and most powerful weapons is the hashtag. It’s critical to pick the appropriate hashtag so that users will really utilise it. The four guiding principles of a successful event hashtag

  • It’s Special
  • Make it distinct.
  • It is reasonable.
  • Keep it brief.

Create a common hashtag that will only cover the event. Request that your attendees to use the event hashtag to stay connected.

5. Use SEO Wisely

Every aspect of digital advertising for businesses nowadays incorporates SEO as a vital component. Your intended audience is most likely to notice your digital event on search. Choosing the proper keywords ensures that, in addition to many eyeballs on your event, those eyes are more likely than those from cold promotion to attend. 

It is essential to examine the appropriate metrics for successful analysis. You will require tools to gather precise statistics on your activities, including SEO, social media, and your website. 

Use the following SEO strategies to market your B2B event:

  • Create a page for your B2B event.
  • For your event, prepare a press release.
  • Create blog posts based on your B2B event.
  • more internal connections
  • Obtain the speakers.

The B2B event can help expand business with Google and other search engines. B2B events may help your business get visibility, prospects, and trust. Ensure that the event is search engine optimized so the intended audience can discover you and get the event insights.

6. Make specific event landing pages.

By focusing on a specific conversion objective, landing pages do what regular websites cannot, whether you’re looking to generate leads, increase revenue, or do something completely different. Your audience is kept focused on a particular campaign using landing pages.

Here are the 5 essential components of a landing page that converts well:

  • Unmistakable unique selling point (USP)
  • Interested hero shot
  • Compelling advantages
  • Motivating social evidence
  • Effective call to action (CTA)

An event landing page gives visitors the details and encouragement they need to register for your event.

Additionally, it increases the use of “word of mouth” marketing, where your attendees or interested parties are more likely to spread the word about your event on social media, expanding its audience. Utilise it to enhance your company’s distribution and customer satisfaction!

7. Lead Generation

Business events like conferences, trade exhibitions, and product presentations exist primarily for socializing and lead generation. Aside from giving your business flexibility over how to launch new goods and services, organizing an b2b event also enables you to get top-notch leads from potential clients.

Most businesses have found that events and associated content marketing techniques are crucial for generating B2B leads. Use these tactics when organizing your next event to increase B2B  lead generation.

  • Ensure your event signup page reflects the branding and design of the website for your event to get the most out of the registration process. Make sure your registration page is simple to find.
  • Businesses may easily showcase new items to a sizable internet audience by using Deminar. Hosting a deminar is the best strategy to get your audience involved and produce B2B leads. It gives you a chance to advertise your forthcoming event, boost registrations, or make special offers, such as cheaper event tickets or chances to pre-order your goods.

8. Utilize E-ticketing System

You understand how crucial it is to keep your attendees happy as an event organiser. It’s the only way to keep them coming back for more and ensure that they’ll spread the word about how much fun they had with all of their pals. 

After all, the most effective kind of advertising is still word-of-mouth. However, achieving client happiness begins well before the actual event. It begins the moment the client starts looking for tickets. It helps in communicating clearly and transparently, as attendees are used to a seamless online experience.

Make it simple for those who buy tickets. You may post links to your tickets online on your main site, Facebook, and blogs so that others can purchase them. You could also make use of independent ticketing websites.

9. Use Social Media

Digital media has become a part of everyday life. In terms of marketing and communicating with the customer base, social media is a tremendous tool for brand recognition, providing businesses with a strong digital presence and humanizing your organization.

Use popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to connect with audiences and encourage them to share their event experiences.

Even if using social media appears simple as cake, you must have a complete plan to see the positive outcomes. Here are some tips for using popular social media platforms based on their audience type:

  • Facebook: Create event pages, provide event details and updates with followers, and use paid advertising to target particular audiences with your content.
  • Instagram: Post pictures and videos, and make direct links to your registration page.
  • Twitter: Use posts and event hashtags to create the event buzz. Collaborate with influencers to get assistance with getting the event to go viral.

Social media allows you to continue raising awareness, especially by hosting more events. People may sign up for the upcoming events  if you use social media effectively.

10. Promote and engage with associated partners

When different companies and partners collaborate, they can provide event attendees with additional value and excitement. Listed below are some guidelines to plan an effective partnered event.

  • Find the proper partners: It’s important to share the same vision and goals for the upcoming events regardless of sponsors or partners to organise any event. Ensure by asking apt questions with your partners, like why they want to collaborate with you, their primary goals, and what they intend to offer to the event to find the ideal partners.
  • Define the duties of each partner: Once the goals are in sync, it’s necessary to define the responsibilities of each partner clearly. It’s best to allocate them based on each person’s area of expertise, such as giving the partner with a strong social media presence the responsibility for social media. Although you can share the responsibilities, keeping everyone accountable after explaining their duties is easy.


The potential for such human connection is provided by B2B event marketing. Because events require a lot of resources, they are only profitable when you have a well-defined event marketing plan.

Even though event marketing provides innumerable advantages, many businesses still encounter difficulties and cannot fully use its numerous benefits.

It’s crucial to keep moving and avoid becoming complacent. Your business must continually evaluate its B2B marketing strategy and look for ways to strengthen them if it wants to stay competitive.

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