MICE is a huge industry, involving a diverse group of stakeholders, including participants, sponsors, planners, convention and visitor bureaus, meeting venues, accommodations, and suppliers.
According to industry experts, the MICE industry values $805 billion today and is expected to reach $1.44 trillion by 2025. Events have been instrumental in fostering contact exchange and expanding professional networks. In addition to providing easy and convenient methods for creating events, the MICE industry helps choose the right destination, which is the basis for a successful event.
Table Of Contents
- 1 What is MICE?
- 2 List of Top 10 Upcoming Events for Startups
- 2.1 1. THE MEETINGS SHOW
- 2.2 2. GMITE Global Meeting & Incentive Travel Exchange
- 2.3 3. Annual MICE India and Luxury Travel Congress
- 2.4 4. Meetings & Incentive Travel Agency Challenge
- 2.5 5. Canadian Meetings + Events Expo
- 2.6 6. IBTM Americas
- 2.7 7. Business MICE and Luxury Travel Mart Delhi
- 2.8 8. Business Traveller & MICE Fair
- 2.9 9. Incentive Travel & Conventions Meetings Asia
- 2.10 10. The Event Planner Expo
- 3 Conclusion
What is MICE?
The goal of MICE is to bring together top professionals from all sectors in a setting that is tailored to meet their needs.
Meetings are usually held in conference rooms at hotels or convention centres. Single-day events bring professionals together to address a key challenge or set goals for their organizations.
The purpose of incentives is to reward employees, groups or partners for excellent performance. At the expense of your company, your employees can enjoy a few days in a resort, hotel, or popular hospitality venue.
Several-day conferences are designed to bring together a large corporate group and share knowledge. Guest speakers and the general public often attend these events as well as key members.
Essentially, exhibitions are trade shows where a company promotes its key products and services. Events like these are focused on generating business, connecting employees and building relationships.
List of Top 10 Upcoming Events for Startups
We’ve put together a list of the top 10 MICE events for you to add to your calendar in 2022. The event list is based on considerable factors including audience reach, opportunities created, size, rating, format and international outlook. Let’s dive right in without any further ado:
1. THE MEETINGS SHOW
Venue: London, UK
Date: 29 – 30 June 2022
Official website: https://www.themeetingsshow.com
The Meetings Show is designed for professionals who work in the meetings, events, and incentive industries. Over two days of meetings and event content, you can discover new ideas from over 20 hours of content, and network with colleagues and peers at countless events taking place on the show floor and throughout the city.
2. GMITE Global Meeting & Incentive Travel Exchange
Venue: Las Vegas, USA
Date: 29 June – 1 July 2022
Official website: https://www.gmiteevent.com/
Top meeting planners and incentive buyers will meet with global industry suppliers for three days of pre-scheduled meetings and exclusive networking opportunities. At GMITE, buyers and suppliers will be able to prepare a comeback strategy for the future and take the right steps towards it.
3. Annual MICE India and Luxury Travel Congress
Venue: Mumbai, India
Date: 13 – 14 Jul 2022
Official website: http://www.miltcongress.com/
The MICE India and Luxury Travel Congress continues to be the country’s premier event, providing a close-door platform for companies and associations to interact with leading corporations, largest production houses, travel agencies, and destination wedding planners.
4. Meetings & Incentive Travel Agency Challenge
Venue: The Celtic Manor Resort, Newport, UK
Date: 19 – 20 Jul 2022
Official website: https://mitmagazine.co.uk/Events/Agency-Challenge
Event planners from key UK agencies will join forces with venues, destinations, hotels and technology providers for the Agency Challenge, which will be bursting with insights and innovation. With this networking extravaganza, you can create spectacular events with an impact on your audience. You will gain new skills and make valuable, long-lasting contacts in a truly unique setting through a combination of business-driven fun and carefully planned networking.
5. Canadian Meetings + Events Expo
Venue: Toronto, Canada
Date: August 16 – 17, 2022
Official website: https://www.cmeexpo.ca/
The Canadian Meeting + Events Expo (CMEExpo) is the country’s largest and longest-running conference and tradeshow for the meeting and event industry. Meetings, conferences, and events planners will find the essential tools they need at CMEExpo, an event designed especially for the MICE industry. By attending this event, attendees can meet other top planners, and suppliers, and form valuable connections that will accelerate their careers and last a lifetime.
6. IBTM Americas
Venue: Centro Citibanamex, Mexico City, Mexico
Date: 24 – 25 Aug 2022
Official website: https://www.ibtmamericas.com/en-gb.html
The IBTM Americas is a connecting bridge that bridges across Americas the professional community of meetings and events professionals.
7. Business MICE and Luxury Travel Mart Delhi
Venue: The Leela Ambience Convention Hotel, New Delhi, India
Date: 10 – 11 Sep 2022
Business and Luxury Travel Mart Delhi is an exclusive travel mart focused on Business + Leisure Travel and MICE. As a result, destination sellers and travel service providers will have an opportunity to meet hundreds of corporate MNC buyers, as well as meeting planners and incentive travel planners from other major cities across India. Building long-term relationships require face-to-face meetings at BLTM.
8. Business Traveller & MICE Fair
Venue: Amare – Den Haag, The Hague, Netherlands
Date: 12 Sep 2022
Official website: https://www.btmf.nl/
The Event Planner Expo is a leading trade show for the event and hospitality industry. A one-of-a-kind, three-day event designed to connect attendees with like-minded industry professionals, discover amazing partners for their upcoming events, and increase business. Expo brings together over 150 exhibitors and some of the biggest names in event planning under one roof
9. Incentive Travel & Conventions Meetings Asia
Venue: Bangkok, Thailand
Date: 20 – 22 Sep 2022
Official website: https://itcma.com/
At the in-person event, attendees will be able to meet for business meetings, discuss engaging opportunities, and more, while members of the virtual event will have access to more knowledge and networking opportunities.
10. The Event Planner Expo
Venue: New York, NY – Hybrid
Date: October 11 – 13, 2022
Official website: https://www.theeventplannerexpo.com/
The Event Planner Expo is one of the world’s leading trade shows for event planners. This three-day event offers attendees the opportunity to meet like-minded industry professionals, find amazing business partners, and increase their business. Expo brings together over 150 exhibitors and some of the biggest names in event planning under one roof
Now that you have browsed through the top ten must-attend MICE events in 2022, you can attend the event that best fits your professional goals. If you want to discover more events, you can click here to have a look at the list of top MICE events taking place across the globe.