Gamification has become a popular strategy to enhance attendee engagement and create memorable event experiences. Event organizers can transform passive attendees into active participants by incorporating game-like elements, challenges, and rewards.
In this blog post, we will explore the top 15 event gamification platforms that can take your events to the next level. These platforms offer a range of features to encourage participation, foster friendly competition, and create a sense of excitement among attendees.
What is event gamification?
Event gamification refers to the integration of game-like elements and mechanics into events to enhance attendee engagement, participation, and overall experience.
It involves using strategies, techniques, and tools inspired by gaming to motivate and incentivize attendees to actively engage with event content, activities, and fellow participants.
Gamification adds an element of fun and motivation, ultimately leading to a more memorable and impactful event.
Event gamification typically involves the following key components:
Challenges and Objectives: Gamification introduces challenges and objectives that attendees can strive to complete during the event. These challenges can be related to attending sessions, visiting exhibitor booths, networking with other attendees, or participating in interactive activities.
Points, Badges, and Leaderboards: Attendees can earn points or badges by completing specific actions or achieving milestones within the event. These points and badges can be displayed on leaderboards, creating a sense of competition and recognition among participants.
Rewards and Incentives: Gamification provides rewards or incentives to attendees who complete challenges or accumulate a certain number of points. These rewards can be virtual, such as exclusive content, discounts, access to special sessions, or physical items like merchandise or gift cards.
Progress Tracking: Gamification tools allow attendees to track their progress and see how they compare to others in real time. Progress bars, achievements, or visual indicators help attendees stay motivated and engaged throughout the event.
Interactive Games and Activities: Gamification introduces interactive games, quizzes, scavenger hunts, or puzzles that attendees can participate in. These activities promote active involvement, foster collaboration, and provide entertainment during the event.
Social Engagement: Gamification encourages social interactions among attendees by incorporating features like chat rooms, discussion forums, or networking opportunities. Attendees can engage with one another, share their progress, and collaborate to achieve common goals.
Benefits of Event Gamification
Event gamification offers several benefits that can enhance the overall attendee experience and drive desired outcomes:
- Increased Attendee Engagement: Gamification elements create a sense of excitement and interactivity, capturing attendees’ attention and keeping them engaged throughout the event.
- Improved Networking Opportunities: Gamified events encourage attendees to interact and collaborate, fostering networking opportunities and relationship building among participants.
- Boosted Motivation and Achievement: Gamification elements such as points, badges, and leaderboards drive attendees’ motivation to perform and achieve specific goals, creating a sense of accomplishment and satisfaction.
- Data Collection and Insights: Gamified events provide valuable data on attendee behaviors, preferences, and participation levels. This data can be leveraged to gain insights and improve future event planning and marketing strategies.
- Social Media Amplification: Gamification elements are highly shareable and encourage attendees to share their experiences on social media platforms, extending the event’s reach and generating user-generated content.
- Sponsorship Opportunities: Gamified events provide additional opportunities for sponsors to get involved and gain exposure. Sponsors can offer rewards, sponsor specific challenges or leaderboards, or provide branded merchandise, creating a win-win situation for both attendees and sponsors.
Top 15 Event Gamification Platforms
Event gamification aims to create a more immersive, interactive, and enjoyable event experience for attendees. By incorporating game-like elements, event organizers can boost attendee engagement, increase knowledge retention, facilitate networking, and foster a sense of excitement and competition.
Let’s dive into the world of event gamification and discover the platforms that can help you level up your event experience.
1. EventMobi
EventMobi offers a comprehensive event app with built-in gamification features. It allows organizers to design challenges, quizzes, and scavenger hunts to keep attendees engaged. attendees can earn points and badges based on their participation and achievements, which helps foster a sense of achievement and recognition.
The platform also allows organizers to offer prizes or rewards to top performers, further motivating attendees to engage with the gamified activities. The interactive challenges, quizzes, and scavenger hunts keep participants entertained and connected, while the points and rewards system adds an element of competition and motivation.
Pros:
- Comprehensive event app with built-in gamification features.
- Customizable challenges, quizzes, and scavenger hunts.
- Points, badges, and prizes to foster competition and engagement.
Cons:
- Limited customization options for gamification features.
- May require some learning curve for beginners.
2. FLOOR By 10times
FLOOR offers an event platform with gamification options. Organizers can design and implement challenges tailored to their specific event, such as quizzes, puzzles, or tasks, to encourage active participation and keep attendees entertained.
Additionally, FLOOR’s leaderboard functionality allows participants to track their progress and compare their performance with others. Attendees can earn virtual rewards, such as badges or points, for completing challenges or achieving certain milestones. These rewards not only provide a sense of accomplishment but also incentivize continued engagement and participation.
Pros:
- Event platform with gamification options.
- Challenges, leaderboards, and virtual rewards.
- Creates a competitive and interactive environment.
Cons:
- Limited advanced gamification features.
- May lack in-depth analytics capabilities.
3. Bizzabo
Bizzabo offers gamification features to enhance attendee engagement. Organizers can design and implement diverse challenges that align with the event’s goals and theme. These challenges can range from interactive quizzes to scavenger hunts, stimulating attendee interaction and fostering a sense of excitement and exploration.
Organizers can offer virtual rewards or physical prizes to participants who successfully complete challenges or reach certain milestones. These incentives provide a sense of achievement and recognition, motivating attendees to actively participate and strive for excellence.
Pros:
- Gamification features to enhance attendee engagement.
- Challenges, rewards, and attendee progress tracking.
- Motivates active participation and exploration.
Cons:
- Limited customization options for gamification.
- Some features may require additional costs.
4. Gamify
Gamify is a dedicated gamification platform that allows organizers to design and implement game mechanics. It offers features such as leaderboards, challenges, and virtual currency to drive attendee engagement and foster a competitive spirit.
Attendees can earn virtual currency through their participation in challenges, which they can then redeem for rewards or unlock exclusive content. This virtual economy adds an element of excitement and incentivizes attendees to fully immerse themselves in the event experience.
Pros:
- Dedicated gamification platform.
- Leaderboards, challenges, and virtual currency.
- Drives engagement and competition.
Cons:
- May require technical expertise for setup and implementation.
- Limited features compared to all-in-one event platforms.
5. Kahoot
Kahoot is a widely recognized game-based learning platform that has gained immense popularity in education and beyond. The platform allows users to create engaging and interactive quizzes, surveys, and discussions that participants can play at events, in classrooms, or even remotely.
Players earn points based on correct answers and the speed of their response, creating an exciting and engaging atmosphere.
Pros:
- Popular game-based learning platform. Interactive quizzes, surveys, and discussions.
- Exciting and engaging atmosphere for participants.
Cons:
- Primarily designed for education, may lack specific event-related features.
- Limited customization options.
6. vFairs
vFairs allows attendees to connect, share content, and participate in games and activities. The gamification elements encourage attendee interaction and enhance the overall event experience.
Attendees can compete with each other, earn points, and track their progress on leaderboards, fostering friendly competition and encouraging active participation.
Pros:
- Interactive platform for attendees.
- Games, activities, and leaderboards.
- Fosters friendly competition and active participation.
Cons:
- Primarily focused on virtual events.
- May require integration with other event management tools.
7. Webex Events
Webex Events is an event technology platform that incorporates gamification elements. It enables organizers to design challenges, offer rewards, and track attendee engagement. Webex Events’ gamification features enhance attendee interaction and encourage networking at events.
To incentivize attendee involvement, Webex Events allows organizers to offer rewards for completing challenges or achieving specific milestones. Whether it’s virtual badges, exclusive access to content, or even physical prizes, these rewards provide a tangible incentive for attendees to actively engage with the event.
Pros:
- Event technology platform with gamification elements.
- Challenges, rewards, and attendee engagement tracking.
- Enhances interaction and networking.
Cons:
- Gamification features may be limited compared to specialized platforms.
- Advanced features may require higher-tier subscriptions.
8. Splash
Splash is an event marketing platform that includes gamification features. It allows organizers to design immersive experiences that encourage attendees to actively participate and interact with event content. These experiences can take various forms, such as interactive booths, virtual reality showcases, or digital activations.
Splash also enables the creation of challenges and competitions. Organizers can design and customize challenges that motivate attendees to complete specific tasks or achieve certain milestones. These challenges can range from trivia quizzes to skill-based competitions.
Pros:
- Event marketing platform with gamification features.
- Interactive experiences, challenges, and competitions.
- Adds excitement and fun to events.
Cons:
- Primarily focused on marketing, may lack advanced gamification capabilities.
- Limited customization options.
9. Eventify
Eventify is a gamification platform that can be utilized for event experiences. It enables organizers to create interactive games, challenges, and scavenger hunts to engage attendees. Eventify’s gamification features add a unique and immersive element to events.
Organizers can design and customize challenges that encourage attendees to complete specific tasks, visit specific locations, or interact with event content.
Pros:
- Dedicated gamification platform for event experiences.
- Interactive games, challenges, and scavenger hunts.
- Adds a unique and immersive element.
Cons:
- Limited integration options with other event management tools.
- Customization options may be limited.
10. Nunify
Nunify is an event gamification platform that incorporates gamification elements and enhances the overall event experience. It allows event organizers to create interactive games, quizzes, challenges, and leaderboards to engage attendees and encourage active participation.
Nunify offers features like virtual booths, live polling, networking opportunities, and analytics to track attendee engagement and measure the success of gamification strategies.
Pros:
- Event gamification platform with interactive games, quizzes, challenges, and leaderboards.
- Virtual booths, live polling, and networking opportunities.
- Detailed analytics for measuring engagement.
Cons:
- May lack advanced customization options.
- Pricing plans may vary.
11. SocialPoint
SocialPoint is a comprehensive gamification platform that enables organizers to create engaging experiences for attendees. It offers various gamification features, such as scavenger hunts, trivia games, photo contests, and interactive challenges.
SocialPoint also provides real-time analytics and data insights to help event organizers understand attendee behavior and tailor their engagement strategies accordingly.
Pros:
- Comprehensive gamification platform.
- Scavenger hunts, trivia games, photo contests, and interactive challenges.
- Real-time analytics and data insights.
Cons:
- Advanced features may require additional costs.
- Integration with other event management tools may be limited.
12. Meetmaps
Meetmaps is a gamification platform that aims to boost attendee engagement and networking opportunities. It offers features like interactive games, challenges, and competitions to encourage participation and interaction among attendees.
Meetmaps also offers a variety of challenges that attendees can participate in. These challenges can be designed to align with event objectives, such as completing specific tasks, visiting certain booths or sessions, or interacting with fellow attendees.
Meetmaps also provides features for personalized agendas, attendee matchmaking, and live Q&A sessions, enhancing the overall event experience and fostering meaningful connections.
Pros:
- Gamification platform for attendee engagement and networking.
- Interactive games, challenges, and competitions.
- Personalized agendas and live Q&A sessions.
Cons:
- Customization options may be limited.
- Advanced features may require higher-tier subscriptions.
13. BigMarker
BigMarker is an event platform that includes gamification features to increase attendee engagement. It allows event organizers to create interactive sessions, virtual exhibit halls, and networking opportunities.
BigMarker also offers features like polls, surveys, and quizzes to keep attendees actively involved. The platform provides analytics and reporting tools to measure the impact of gamification strategies and gather valuable insights.
Pros:
- Event platform with gamification features.
- Interactive sessions, virtual exhibit halls, and networking opportunities.
- Polls, surveys, and quizzes for engagement.
Cons:
- Gamification features may not be as advanced compared to specialized platforms.
- Limited customization options.
14. Canapii
Canapii is a gamification platform designed to create interactive and immersive experiences. It offers features like digital scavenger hunts, leaderboards, trivia games, and challenges to engage attendees throughout the event.
Canapii offers dynamic leaderboards that promote healthy competition among attendees. Leaderboards display real-time rankings based on various achievements or activities, such as points earned, challenges completed, or social interactions.
Canapii also provides options for personalized agendas, attendee matchmaking, and social networking, facilitating meaningful connections and enhancing the overall event experience.
Pros:
- Gamification platform for interactive and immersive experiences.
- Digital scavenger hunts, leaderboards, trivia games, and challenges.
- Personalized agendas and attendee matchmaking.
Cons:
- Customization options may be limited.
- Advanced features may require additional costs.
15. Hopin
Hopin is an event gamification platform that enables organizers to create engaging experiences for attendees. It offers various gamification features, such as challenges, competitions, and leaderboard tracking, to foster participation and motivate attendees.
Hopin also provides options for personalized event agendas, session check-ins, and social networking, facilitating meaningful connections among participants. The platform’s analytics and reporting tools help organizers measure the effectiveness of gamification strategies and gain valuable insights into attendee engagement.
Pros:
- Event gamification platform with challenges, competitions, and leaderboard tracking.
- Personalized event agendas, session check-ins, and social networking.
- Analytics and reporting tools.
Cons:
- Customization options may be limited compared to specialized platforms.
- Pricing plans may vary.
Conclusion
Event gamification platforms offer innovative ways to boost attendee engagement, foster competition, and create an interactive event experience. From challenges and leaderboards to virtual rewards and interactive games, these platforms give organizers the tools to make their events more engaging and memorable.
Incorporating gamification elements into your next event will increase attendee participation and leave a lasting impact. Choose the right gamification platform from the list above and level up your event experience, ensuring your attendees are actively involved and thoroughly entertained throughout the event.